3M Expands Partnership With NASCAR
Posted in NASCAR News, News on 11 November 2009
CHARLOTTE, N.C. (Nov. 11, 2009) – 3M, a diversified technology company serving customers with innovative products and services, and the National Association for Stock Car Auto Racing, Inc. (NASCAR) announced today an agreement for 3M to expand the categories for which it holds exclusive NASCAR marketing rights to include bandages, first aid supplies, braces, supports and hot & cold therapy products.
For nearly 10 years numerous 3M products associated with automotive, industrial, professional and home use applications have been designated as exclusive NASCAR licensed products with the rights to use NASCAR-themed marketing elements in advertising and promotional materials. The 3M products range from hearing protection to automotive care and refinishing products, adhesive tapes, abrasives and many more. With this expansion of the agreement, 3M Nexcare bandages and first aid tapes, ACE, Futuro and Tru-Fit support devices and certain other 3M medical products will be permitted to carry the prestigious NASCAR mark on packaging, promotional elements and related media.
“We are truly excited to join 3M’s portfolio of NASCAR Officially Licensed Products,” commented Ty Silberhorn, vice president, 3M Consumer Health Care Division. “3M and NASCAR both stand for innovation, quality and commitment to the fans of racing, so the association between our organizations is natural and mutually beneficial.”
“Partnering with NASCAR gives us an excellent platform to promote our wide range of products,” said Bob MacDonald, senior vice president, 3M Marketing and Sales. “3M products have significant benefits for NASCAR fans and racers alike and our partnership is a great way to let people know about our innovative products.”
3M’s association with motorsports spans decades and has taken many forms over the years. In addition to holding multiple NASCAR Officially Licensed product categories, 3M is a long-time sponsor of NASCAR racing as primary sponsor for Roush Fenway Racing’s No.16 3M Ford Fusion driven by Greg Biffle in the NASCAR Sprint Cup Series.
“3M has enjoyed a strong presence in our sport for a number of years on several levels,” said Odis Lloyd, managing director, NASCAR Automotive Group. “To expand their sponsorship demonstrates the value of a NASCAR sponsorship and solidifies 3M as a strong partner to our success.”
NASCAR is one of the few professional sports leagues that have created an automotive-specific marketing program for its family of automotive sponsors. The platform, branded as NASCAR Performance, includes exclusive marketing rights, the ability to co-brand products and product packaging as well as involvement in a long list of integrated media programs. The NASCAR Performance product program logo is a symbol of integrity that represents NASCAR’s commitment to precision and quality.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 different languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
About NASCAR Automotive
The NASCAR Automotive Group, based in the Charlotte, N.C. office, supports sponsorship and licensing partnerships of companies in the automotive category and the Prize Money & Decal Program. Under the NASCAR Performance brand, automotive partners build brand awareness and sales of their products and services via an integrated marketing program. The program includes: The NASCAR Technical Institute – a branch of Universal Technical Institute Inc. (UTI) that trains automotive technicians for the workforce; the NASCAR Performance Network – a nationwide network of quality automotive repair shops and parts stores; NASCAR Angels – a reality based TV show that repairs the cars of deserving people; a weekly TV show on SPEED called “NASCAR Performance”; a national radio show called “NASCAR Performance LIVE” on MRN and NASCAR SIRIUS XM Radio; and print and online media programs with the BABCOX
family of automotive magazines, NASCAR Scene and NASCAR.COM. For more information, visit www.NASCAR.COM/auto.
About 3M
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M’s core strength is applying its more than 40 distinct technology platforms – often in combination – to a wide array of customer needs. With $25 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 60 countries. For more information, visit www.3M.com.














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